How to nominate your app for App Store featuring

What a nomination is

A Featuring Nomination tells Apple's editorial team what you are about to release. Apple names three kinds: new content, app enhancements and an app launch.

You need to be the Account Holder, or have the Admin, App Manager or Marketing role.

The steps

1. In App Store Connect, open Apps and select your app.
2. In the sidebar, under Featuring, click Nominations.
3. Click the add button and choose Create Nomination.
4. Give it a name you will recognise later.
5. Choose what it is about: new content, app enhancements or an app launch.
6. Describe what is coming. Apple asks for the purpose, the priority and specific details of the update.
7. Pick the date or the range you plan to publish in.
8. Add what helps: related apps, platforms, countries and regions, an In-App Event, and links to supporting material.
9. Click Submit Nomination, or save it as a draft.

Several nominations at once go in as a CSV file. Those are submitted straight away and cannot be saved as drafts.

How early

Apple's help page recommends a minimum lead time of three weeks. Its featuring page asks for at least two weeks, and suggests up to three months ahead for wider consideration.

What the editors look at

Apple says there is no checklist. It lists what its team considers: user experience, UI design, innovation, uniqueness, accessibility, localization and the App Store product page.

If they pick you

Apple may email the people on your team with the Admin, App Manager and Marketing roles to ask for promotional artwork. Make sure those addresses are read.

Keeping track of them

Docket pulls your nominations in from App Store Connect and shows them on the same calendar as your releases, posts and In-App Events. It can check a nomination against the guidelines.

See Docket

Facts follow Apple's pages, read on 11 November 2026: Getting featured on the App Store and Nominate your app for featuring.